REVerie Roads Launches, Unveiling Motor Trails for Unique Madison, IN Regional Experience

A new program thru Visit Madison Inc

Madison, Indiana {May, 20 2024} – Excitement is Revving and new adventures beginning as Visit Madison, Inc. officially launches REVerie Roads! Inspired by the vision of Curt Jacobs, Sr a Madison, Indiana native everything begins and ends in Madison. Jacobs, 82, has travelled by motorcycle all over the United States racking up over 700,000 miles. While he has ‘slowed down’ spending most of his riding time to Indiana, Kentucky, Florida and Alabama; Curt’s philosophy remains, “if the road and the weather is good it’s time to ride”. So VMI partnered with a group of passionate, wanderlust Madisonians to bring you REVerie Roads which includes our flagship trail, the Serpent of 62 which encompasses 1,000 curves in 100 miles!

“We’ve recently celebrated being voted #1 Best Small Town in the Midwest and named a Great American Main Street. Now, we are thrilled to introduce this regional motor experience, which promises excitement, exploration, and discovery for motor enthusiasts of all kinds. REVerie Roads offers an immersive journey through the scenic landscapes and historic landmarks of the Ohio River Valley and beyond,” said Andrew Forrester, Executive Tourism Director of Visit Madison.

Starting and stopping in the charming city of Madison, Indiana, REVerie Roads invites adventurers to embark on an unforgettable journey that begins and ends in the heart of the Ohio River Valley. This encourages you, the rider or driver, to explore the area, indulge in local cuisine, and experience the vibrant culture of Madison before and after hitting the trails.

At the heart of REVerie Roads is the flagship trail, the Serpent of 62, with a breathtaking thousand curves in a hundred miles. This iconic route showcases the Hoosier State's picturesque rolling farmland and exhilarating twisty curves, delivering an adrenaline-pumping adventure for riders and drivers alike.

Joining the Serpent of 62 are four other curated trails, each offering its own unique blend of scenic beauty, historical significance, and thrilling challenges. From the Markland-Made in America trail, highlighting the ingenuity and industry along the Ohio River, to the Ride to Stream Cliff trail, showcasing the picturesque landscapes and ride to Stream Cliff Historic Farm Winery & Restaurant; Jacob’s Ladder trail, offering a taste of twisty Kentucky with narrow country roads to The Ark Loop- Curviest Ride in All Creation trail, taking riders from Madison to The Ark Encounter in Kentucky, there's something for every adventurer to discover and enjoy.

“REVerie Roads embodies the spirit of exploration, adventure, and freedom that comes with hitting the open road. It's about escaping the ordinary and embracing the thrill of discovery, The best part? This adventure is available year-round, offering endless opportunities to experience this new Madison, Indiana regional experience in every season. We look forward to sharing with you our vision behind the name and more in coming months, in the meantime http://watch this video and be inspired" said Lucy Dattilo, 365 Project Manager of REVerie Roads.

For more information about REVerie Roads and to plan your next adventure, riders and drivers can find all they need to know about the trails online temporarily at VisitMadison.org/Directory/ReverieRoads and coming soon to: www.REVerieRoads.travel (not live). From GPX trail files and mapping, levels of difficulty, points of interest, safety and traffic info to accommodations and dining info, our comprehensive website has everything you need to make the most of your REVerie Roads experience.

Join us for a ribbon-cutting ceremony Saturday, June 8th at 9:30a.m. at Lamplighter’s Park (gazebo on the riverfront). Look for more details online and on social media. Follow us on Facebook and Instagram @REVerieRoads and @Serpentof62.

About REVerie Roads:

REVerie Roads is a pioneering regional motor experience that invites adventurers to explore the scenic landscapes and historic landmarks of the Ohio River Valley and Madison, Indiana regional area. Curated and designed by the VMI team and passionate Madisonians, REVerie Roads offers five curated trails, each offering its own unique blend of scenic beauty, historical significance, and thrilling challenges.

About Serpent of 62:

The Serpent of 62 starting in Madison, IN, features 1,000 curves in 100 miles, making it Indiana’s premiere motorcycle and sports car road. It presents a thrilling challenge that enthusiasts can conquer and commemorate, earning bragging rights and unforgettable memories. As the flagship trail of REVerie Roads, it showcases the best of the Hoosier State's rolling farmland and twisty country roads.