Indiana Destination Development Corporation Launches Hoosiers by Choice Campaign

In recent years, the amount of people choosing to call Indiana home has increased.

(Indianapolis, Ind.) - - Lt. Gov. Suzanne Crouch and the Indiana Destination Development Corporation (IDDC) have announced the launch of a new quality of life initiative called Hoosiers by Choice powered by the Indiana Association of Realtors. The campaign features people who have moved to Indiana and chosen to make the Hoosier State their permanent home. The campaign will run throughout 2021, showcasing what makes Indiana a great place to live and why people from other places have chosen to stay.

Hoosiers by Choice and its accompanying website will display authentic Hoosier stories of people living in northern, central, and southern Indiana in the form of short videos. The videos will explain why these Hoosiers by Choice chose to move and, ultimately, stay in Indiana.

“We are extremely proud to launch a campaign that will clearly demonstrate Indiana’s strong quality of life and show what makes living in Indiana so special,” Crouch said. “The website will not only serve as the main hub for our Hoosiers by Choice stories but also as a great resource for people considering moving to Indiana.”

In recent years, the amount of people choosing to call Indiana home has increased. The 2018 National Movers Study found 51.3% of state-to-state moves involving Indiana were in-bound, with more people moving into the state than out. Indiana also consistently serves as the top destination for people leaving Illinois, with Indiana drawing nearly 9% of residents departing Illinois in 2017, according to information taken from the U.S. Census Bureau American Community Survey.

“As Hoosiers, we know we have incredible stories to tell, and the Hoosiers by Choice campaign will allow us to be intentional about sharing those stories,” said Elaine Bedel, Secretary, and CEO of IDDC. “We are hopeful that the campaign will instill a sense of pride in current Hoosiers and show perspective Hoosiers what makes Indiana a great place for anyone to call home.”