IDDC campaigns win Platinum and Gold MarCom Awards

Thursday, October 24, 2024 at 10:35 AM

IDDC WON IN FOUR CATEGORIES

INDIANA

INDIANAPOLIS (Oct. 23, 2024) – MarCom Awards announced Indiana Destination Development Corporation (IDDC) as a 2024 winner in four categories earning two Platinum MarCom Awards and two Gold MarCom Awards in the international creative competition for marketing and communication professionals.

MarCom IDDC was awarded Platinum MarCom Awards for the Indiana State Travel Guide and "I'm IN!" Indiana Tourism Travel Campaign. Additionally, IDDC was awarded Gold MarCom Awards for the Indiana State Travel Guide Cover and Top Five IN Indiana Video Series. IDDC also earned honorable mentions for the IDDC - Total Eclipse IN INDIANA T-Shirts and Total Eclipse IN Indiana 2024 Campaign.

"We are incredibly proud of the work being done at IDDC and are honored to receive this recognition," said Elaine Bedel, IDDC Secretary and CEO. "These awards are a testament to the collaborative spirit that drives our efforts. We remain committed to amplifying Indiana's story and these accolades inspire us to continue innovating and marketing creatively."

The Indiana State Travel Guide shares with readers travel opportunities from the vibrant shores of the Ohio River to the natural landscape of the Indiana Dunes National Park.

"These award-winning marketing campaigns and materials are continuing to elevate Indiana's presence on a national and global stage," said Lt. Gov. Suzanne Crouch, Indiana's Secretary of Agriculture and Rural Development. "This recognition reflects our commitment to making Indiana a place people are eager to visit, but it also underscores the vital role that tourism plays in boosting our economy and nurturing our pride of place."

IM IN IDDC's "I'm IN!" Indiana tourism Travel Campaign is comprised of three commercials filmed on location at more than 30 destinations with the goal of creating awareness and highlighting the beautiful and exciting places visitors can experience IN Indiana. Centered around the phrase "I'm IN!" as a nod to the state abbreviation, the campaign includes locations from each region of the state.

AMCP administers and judges several international competitions for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The 2024 international awards competition recognizes outstanding achievements in video and digital production skills. There were over 6,500 entries from throughout the United States, Canada and 48 other countries.

To learn more about the 2024 MarCom Awards and see the full list of winners, click here.